Remember the Google-Admob deal that was halted by a Federal Trade Commission anti-trust scanner? Well there is no good news about the deal. I mean no good news for Google. Rest of you may cheer. Two prominent consumer groups Consumer Watchdog and the Center For Digital Democracy have raised concerns about the deal requesting FTC to cancel the deal under anti-trust issues.
Its not everyday consumer groups’ interests are heard by Trade Commissions. The world would have been a much better place if that ever was. Anyway this happens to be the right time to put pressure on FTC. Google has been asked by the commission to provide further details about the deal. In our opinion the deal will proceed exactly like the DoubleClick deal which took quite a long time to be settled in favor of Google.
You might even wonder what cause this furor from consumer groups. When we have multiple competitors in the market they have to innovate better products and services and reduce profit margins to stay in the fierce competition. But when there is only one company out there it’s called a monopoly and this company will dictate prices and technology. This is nowhere in consumers’ interest. As you can make out Google’s acquisition of the mobile ads market leader could spell such a monopoly. Hence the furor.
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