Recently twitter chief Biz Stone had announced strong revenue models based on business accounts or paid twitter accounts. Now they announce the beta testing of a paid tweeting system called “Contributors”. This feature will allow brands to add some personal effect and credibility to their updates.
Twitter has been a massive hit among business houses. As Anamitra of product team at twitter outs it – “For some time now, businesses of all sizes have been using Twitter to deepen their engagement with customers”. Mostly companies using twitter accounts to promote products or to stay interact with customers keep their company name as the account name. The real people behind the company face is not known. Hence to add a personal touch to business efforts over twitter, the contributor feature was coined.
Let me explain how this would work. Say we have our official blog account @mashyep. Of course our blog cannot tweet for itself. It has to be either Greg or Rooturaj (me) who have to do the actual posting. Now using this new contributor feature Mashyep can invite both of us to tweet on its behalf. From now on all tweets form Mashyep will feature either @gregosuri or @rooturaj as a byline in every post. This way the followers know who the real people behind this blog are. This is particularly beneficial to the PR guys. They do all the nice work but public hardly knows them on twitter.
- Sample Contributor Tweet (src : Harrisson Hoffman, CNET)
Great feature in my opinion, though I am not very enthusiastic about it being a paid feature. May be they will let Tech Bloggers have the feature for free. (Source – Twitter Blog)
